Updating the Goodrock Park Direction

Whilst the mission for Goodrock Park has been the same since we first spawned the project idea back in 2009. Over the years, we have been refining it – documented in mid-2010 and then again early 2011. It has been surmised in the statement that is printed above our blog and at the bottom of our business cards as Building a sustainable, community focussed, mixed farming enterprise and teaching venture.

But a business plan is not something that should be written and forgotten – it should be pulled out an reviewed. Sometimes, this means updating, sometimes it means tweaking, and sometimes it just means we check off a box and know we are on track.

The latest iteration has seen us do a little of all three. Here is our latest iteration of our business foundations.


To provide advocacy for agriculture through the maintenance of a sustainable, community focussed, mixed farming enterprise and teaching venture.


To provide commercial offerings divided between small farm consulting, customised agricultural training and share model membership based farm gate sales of agricultural products.

Mission Objectives:

  1. To produce food that aims to maintain a farm to fork chain of integrity.
  2. To produce high quality stock and secondary products as sustainable and natural as practical. 
  3. To promote Agriculture by advancing the awereness and education of consumers through open and transparent access to a working agricultural enterprise. 
  4. To develop and encourage the regeneration, rural focus and social development of the area. 
  5. To promote the growth of the local economy, particularly through the support of local businesses and community enterprises. 
  6. To offer training, community facilities and education opportunities by providing workspace, buildings and access to the enterprise. 
  7. To advance education, training and retraining particularly among unemployed people and providing them with work experience for the agricultural industry.
  8. To provide consultancy for technical assistance, business advice and training to help residents set up urban farming, self-sufficiency programmes or establish or improve agricultural ventures. 
  9. To work in partnership with local governement to establish improvements to the region whilst protecting the agricultural industry and the natural assets.
  10. To work in cooperation with local organisations to provide these services. 

Guiding Philosophy of Owners

To work in an environment conducive to the health of the whole farm, its environment and to our own health and well being extending to those who directly or through our products and services interact with the enterprise.

Agricultural Management Philosophy

It is the aim of the proprietors is to ensure the business of agricultural practice on the land is self-sustaining. This requires an understanding of some baseline philosophies that will therefore underpin the agriculotural practices of the business and is a point of differentiation in comparison to the contemporary farming enterprise practices.

  1. Be Natural: Utilisation of a range of natural philosophies to suit the health and wellbeing of all elements within the biotic pyramid – soil, plants, animals and humans.  
  2. Soil First: The health of the soil comes first, so the soil is maintained and protected.
  3. Suit the environment: All stock will be chosen to suit the existing land and environmental conditions.
  4. Self-Sustaining Sustenance: The land will only be stocked to meet the feed available. Stock will be removed if ≥ 30% of feed must be imported from outside the lot. 
  5. Management over energy: Utilise a philosophy of little to no motorised machinery choosing to utilise management intensive over energy intensive methods where practical.

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