Borne from the growing agricultural advocacy of the previous five years and the interest and focus on agricultural and food-cycle elements, Goodrock Park (a 53Ha [132Ac] rural property in North Central Victoria) is an active attempt to place my meagre funds where my preaching mouth is.

The long-term vision is an attempt to build a mixed farming enterprise out of “low class grazing land” that will be specialising in land regeneration, sustainable practices and natural farming systems. It is hoped that this will become the basis of a small teaching farm.

• The Plan •

 Whilst the mission for Goodrock Park has been the same since we first spawned the project idea back in 2009. Over the years, we have refined it – documented in mid-2010 and then again early 2011. It has been surmised in the statement that is printed at the bottom of our business cards as Building a sustainable, community focussed, mixed farming enterprise and teaching venture.

But a plan is not something that is written and forgotten – it should be pulled out an reviewed. Sometimes, this means updating, sometimes it means tweaking, and sometimes it just means we check off a box and know we are on track.

Here is our latest iteration of our business foundations.


To offer advocacy for agriculture through the maintenance of a sustainable, community focussed, mixed farming enterprise and teaching venture.

Property Mission:

To transform the property from “low quality pasture” to higher quality soil through land management.

Commercial Mission:

To develop offerings divided between small farm consulting and customised agricultural training.


  1. To promote Agriculture by advancing the awareness and education of consumers through open and transparent access to a working agricultural enterprise.
  2. To offer training, community facilities and education opportunities by providing workspace, buildings and access to the enterprise.
  3. To advance education, training and retraining particularly among unemployed people and providing them with work experience for the agricultural industry.
  4. To develop and encourage the regeneration, rural focus and social development of the area.
  5. To promote the growth of the local economy, particularly through the support of local businesses and community enterprises.
  6. To produce food that aims to maintain a farm to fork chain of integrity.
  7. To produce high quality stock and secondary products as sustainable and natural as practical.
  8. To provide consultancy for technical assistance, business advice and training to help residents set up urban farming, self-sufficiency programmes or establish or improve agricultural ventures.
  9. To work in partnership with local government to establish improvements to the region whilst protecting the agricultural industry and the natural assets.
  10. To work in cooperation with local organisations to offer these services.

Guiding Philosophy of Owners

To work in an environment conducive to the health of the farm, its environment and to our own health and well-being extending to those who directly or through our products and services interact with the enterprise.

Agricultural Management Philosophy

It is the aim of the proprietors is to ensure the business of agricultural practice on the land is self-sustaining. This requires an understanding of some baseline philosophies that will therefore underpin the agricultural practices of the business and is a point of differentiation in comparison to the contemporary farming enterprise practices.

  1. Be Natural: Utilisation of a range of natural philosophies to suit the health and wellbeing of all elements within the biotic pyramid – soil, plants, animals and humans.
  2. Soil First: The health of the soil comes first, so the soil is maintained and protected.
  3. Suit the environment: All stock will be chosen to suit the existing land and environmental conditions.
  4. Self-Sustaining Sustenance: The land will only be stocked to meet the feed available. Stock will be removed if ≥ 30% of feed must be imported from outside the lot.
  5. Management over energy: Utilise a philosophy of little to no motorised machinery choosing to utilise management intensive over energy intensive methods where practical.


About Taiss




2 thoughts on “About

  1. Really like what you’re trying to do. Have you ever considered trying to crowd fund your vision on somewhere like gofundme.com?

    • I have, but the reality of crowd-funding is that it requires a few things to be successful:

      1. Pre-Production ready or revenue raising idea: Projects that are already raising even nominal revenue and projects that have passed the prototype phases and are ready for production rollout, are those most likely to gain funding.
      2. High Quality Multimedia Story: People love a feel-good story. The glossy “high-level” facts version that seems happy and great. I’ve always been too matter-of-fact and would probably need a good marketing person to help me here.
      3. Rewards: Humans are always more generous when they get something themselves. The rewards have to be tangible and scoped with a specific delivery timeframe. The very few CSAs I have seen go up have never really made it past the goal as the idea tangible result somewhere in the future is often too ambiguous for most to support.

      This isn’t to say these are not achievable, nor that people wouldn’t be interested – but it is it to say that it is a much higher hurdle to overcome for any venture that doesn’t have those three items in alignment and for those where the results are intangible or value based.

      All that said, I am going to re-evaluate the mission, purpose and planning in 2018 and as part of that will be seeking the advice of those who have successfully undertaken this process to re-evaluate the genesis of the implementation as distinct minimal viable programmes that can be utilised to launch each proceeding programe and offering thereafter.

      I’ll also need legal advice on ensuring that I can undertake these ventures and effectively offer “share holdings” where the premise of the enterprise will be based on the underlying land that is still in mortgage … but, hey, nothing is unachievable!

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